Gap Inc. taps Walmart alum in ‘fashiontainment’ push

Justin Breton, former Walmart executive, has been hired by Gap Inc. as vice president of development. He will report to entertainment chief Pam Kaufman. Breton will oversee development of entertainment and media initiatives within Gap Inc. The appointment is part of Gap Inc.'s strategy to expand its fashiontainment offerings. Breton brings experience from Walmart's entertainment and media division. Gap Inc. is a global apparel retailer headquartered in San Francisco. The new role focuses on integrating entertainment content with retail experiences. Breton's responsibilities include developing partnerships, content strategy, and new media ventures for the company. The hire aligns with company's goals.

Source: Gap Inc. taps Walmart alum in ‘fashiontainment’ push